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The Greenwash Brigade

Entries tagged with 'Clorox'

99% natural and 42% market share, GreenWorks flexes its muscle

Greenworks (tm) cleaning products have now captured a robust 42% of the consumer cleaning products market despite consternation over Clorox's takeover of Burt's Bees and the introduction of this product line alongside the company's traditional products. Clorox is associating itself with progressive causes and organizations and it has a winner of a product -- but it has a long way to go.

Eco-labeled pesticides! Are your hands on fire yet?

In a fascinating self-reversal, the EPA just withdrew its notice, and obviously permission, about third-party endorsements and cause-marketing label statements. Note this didn't include ecolabels which may open the door to green marketing for pesticides...organic tobacco, anyone?

Burt's Bees takes on cosmetics

The Burt's Bees new ad campaign, fashioned by Pool advertising in New York, raises some magnificently sexy issues that are better than a dog-eared copy of some Danielle Steele paperback.

The dubious road to Clorox's new GreenWorks product line

When you look at a product label, what would you think if you saw your favorite environmental non-profit logo on a product? Wouldn't you think, hey, this product is probably better than its competitors, safer or greener? Well, more than 17 state attorneys general thought so...

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Meet the Greenwash Brigade

Our hand-picked environmental professionals, each part of the Public Insight Network, are on the hunt for "greenwash" as they examine eco-friendly claims by companies, governments and other groups. They ask tough questions about the mainstreaming of green, from the perspectives of people in the trenches who are focused on these issues 24/7.

Jim Nicolow

Jim Nicolow is a nationally recognized expert on sustainable design and leads the sustainability initiative for Lord, Aeck & Sargent, overseeing the incorporation of sustainable design strategies and features into the firm’s design projects. He is a LEED® Accredited Professional with extensive knowledge of the U.S. Green Building Council’s (USGBC) LEED rating system.

Janne K. Flisrand

Janne K. Flisrand has worked as an affordable housing and urban planning research consultant for five years, primarily supporting local non-profits. Her focus is on transit, transit-oriented design, affordable housing, and sustainability. Currently, she’s the program coordinator for Minnesota Green Communities, a program promoting affordable, healthy, sustainably built housing throughout Minnesota.

Dennis Markatos-Soriano

Dennis Markatos-Soriano recently completed a Master's in Public Affairs at Princeton's Woodrow Wilson School. He is now launching Sustainable Energy Transition (SET) to help individuals and institutions move from dependence on oil and gas to an efficient use of renewables. Previously, he co-founded SURGE (Students United for a Responsible Global Environment), which aims to bring young progressives together across issues of environmental and social justice throughout North Carolina and beyond. In the summer of 2006, he helped to start a small green company, Greenway Pedicabs, to provide a greenhouse gas-free transportation option for people in the Triangle of North Carolina.

Heidi Siegelbaum

Heidi Siegelbaum is a principal with Calyx Sustainable Tourism and works primarily on advancing sustainable tourism practices. She also specializes in science translation, cross-border indicators with Canada, cross-disciplinary planning and environmental technical assistance to businesses. Previously, she was in-house legal counsel for EPA for industrial chemicals and biotechnology and the senior performance measure analyst with the Washington State Department of Ecology. She is on the technical advisory committee of the Seattle Culinary Academy and a long standing member of the Chefs Collaborative.

NOTE: The opinions expressed by the Greenwash Brigade bloggers and those providing comments are theirs alone, and do not reflect the opinions of American Public Media or its employees. American Public Media is not responsible for the accuracy of any of the information supplied by the Greenwash Brigade bloggers.

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