In response to Google's development of Google Glass, Apple decided that they would try to follow up with their own version of the product, the iSee. For months, though, Apple had the hardest time coming up with a slogan until one day an employee went to church. Upon hearing one of the hymns they played, the employee rushed out and immediately wrote down a slogan and made a radical change to the design. At the next business meeting, the employee got up and boldly proclaimed that the iSee would not just be casual glasses, but that they'd be available as prescription glasses that could be tracked when lost to tap into that market. One of the managers asked the employee, "How are you ever going to be able to market in an area like that?" The employee sang, "I once was lost but now am found, was blind but now iSee."

—Josiah Oliver, Houston, Texas